Based, of course, in Green&Sustainable Portland, Alta Bicycle Share’s largest rollout in the USA to date has been in New York City. As with all things green&sustainable, the company’s NYC effort has failed to achieve sustainability, much less profitability.
When CitiBike was launched, the hope and expectation was that it would be profitable for its operator, Alta Bicycle Share, and that therefore Alta would have every incentive to expand the scheme organically. (More bikes = more profit!) It hasn’t worked out that way, however, which means that if CitiBike is ever going to make it uptown, or into Queens, or further into Brooklyn, it’s going to need some kind of public funds.
Which is to say, the corporate sponsorship of CitiBank is insufficient; in order to be “successful” Alta’s going to have to get subsidies from the government. Just not as much as, say, a streetcar.